How we work, and what it has built.

Two ways in. The method we run on every project, and the brands we have walked it with.

Six steps, every time, in the open.

Strategy, branding, expansion: the deliverables differ, the method doesn't. Here is each step, and what we actually use to run it.

01

Locate

We have a challenge, not yet a plan. We start with what's actually true, not what's assumed.

Tools we use here
  • Desk Research
  • User Observation
  • Shadowing
  • Cultural Probes
  • Extreme Users
  • +12 more
02

Map

We've gathered the terrain: market, competitors, audience, constraints. Now we make sense of it, and decide what it actually means.

Tools we use here
  • Affinity Diagramming
  • Empathy Map Canvas
  • Persona
  • Jobs to Be Done
  • Stakeholder Mapping
  • +21 more
03

Choose

We see the possible routes. Positioning is a decision, and we make it together: which one, and why this one.

Tools we use here
  • How-Might-We Reframing
  • Crazy 8s
  • SCAMPER
  • Six Thinking Hats
  • Innovation Sweet Spot
  • +26 more
04

Make

We have a direction. Now we build what it needs: identity, website, campaign, deck, whatever the step demands.

Tools we use here
  • Concept Prototyping
  • Design Prototype
  • Digital Wireframe
  • 3D Prints
  • Paper Model
  • +27 more
05

Walk

We have something real. Launch it, and put it in front of the people it's for: a brand only proves itself in use.

Tools we use here
  • Field Trial
  • Think-Aloud Testing
  • A/B Testing
  • Focus Group
  • Storyboarding
  • +7 more
06

Check

We have a result. Did we get closer to the aim? Every step has its own definition of worked. Never vibes.

Tools we use here
  • Impact Results Staircase
  • Business Model Canvas
  • Road Map
  • Budgeting
  • +5 more

If your business is at one of those moments, we'd like to hear about it.

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We'll get back to you within 24 hours.

Starting, changing, growing, or raising.

The first conversation is simple. You talk, we listen, and together we find out where you're standing.

Based in Berlin Working in English · Deutsch · Türkçe harish@yanidesignstudio.com