Two ways in. The method we run on every project, and the brands we have walked it with.
The Path Method
Six steps, every time, in the open.
Strategy, branding, expansion: the deliverables differ, the method doesn't. Here is each step, and what we actually use to run it.
01
Locate
We have a challenge, not yet a plan. We start with what's actually true, not what's assumed.
Tools we use here
Desk Research
User Observation
Shadowing
Cultural Probes
Extreme Users
+12 more
02
Map
We've gathered the terrain: market, competitors, audience, constraints. Now we make sense of it, and decide what it actually means.
Tools we use here
Affinity Diagramming
Empathy Map Canvas
Persona
Jobs to Be Done
Stakeholder Mapping
+21 more
03
Choose
We see the possible routes. Positioning is a decision, and we make it together: which one, and why this one.
Tools we use here
How-Might-We Reframing
Crazy 8s
SCAMPER
Six Thinking Hats
Innovation Sweet Spot
+26 more
04
Make
We have a direction. Now we build what it needs: identity, website, campaign, deck, whatever the step demands.
Tools we use here
Concept Prototyping
Design Prototype
Digital Wireframe
3D Prints
Paper Model
+27 more
05
Walk
We have something real. Launch it, and put it in front of the people it's for: a brand only proves itself in use.
Tools we use here
Field Trial
Think-Aloud Testing
A/B Testing
Focus Group
Storyboarding
+7 more
06
Check
We have a result. Did we get closer to the aim? Every step has its own definition of worked. Never vibes.
Tools we use here
Impact Results Staircase
Business Model Canvas
Road Map
Budgeting
+5 more
Sector
Restaurant
Location
Koramangala, Bangalore
Year
2026
Scope
Brand identity
Status
Pre-launch
Alore
"The origin of feast."
The aim
Alore serves Naati food, the ancestral South Indian cooking that never made it onto a menu, passed hand to hand in village kitchens. The identity needed to carry that story without leaning on cliché: no coconut-leaf borders, no stock temple motifs.
Where it started
We started from the kolam, the geometric patterns drawn by hand outside South Indian homes every morning, and built a mark from four figures gathered around a shared table: the shape of the meal itself.
How it came out
A mark that scales from a matchbox to a storefront, an earthen palette pulled from the food rather than a trend board, and a typewriter serif that reads like a handwritten recipe card, not a restaurant-menu template.
Where the mark comes from
Two references, one mark. The kolam gave the mark its geometry: a grid of dots joined by one continuous looping line, drawn from the center outward in four-fold symmetry. The shared table gave it its meaning: four people, reaching in from four sides, at the same moment. Overlay the two and the logo's four interlocking figures are just that gesture, traced.
The kolam: dots joined by one continuous lineThe table: four people, reaching in together
Palette
Olive Leaf#3E5828
Spicy Paprika#E2582D
Burgundy#70161F
Golden Sand#BDC566
Rich Mahogany#3C1618
Typography
The wordmark, and everything else the guest reads, is set in American Typewriter: a face built for machines, not screens, with the slight imperfection of a real strike on real paper. It doesn't read like a restaurant picked a menu font. It reads like someone sat down and typed out a family recipe, dish by dish. Body copy runs in Poppins wherever the typewriter face would slow a reader down, so the personality stays exactly where the guest is actually looking: the mark, the menu, the door.
Set once, on a real machine, the same way every dish name is set now
Delivered
Logo & mark
Colour palette
Typography system
Brand guidelines
Sector
Kids multi-sport
Location
Chennai
Year
2025–2026
Scope
Brand, print & space
Status
Live
Gymnazium
A multi-sport discovery program for children 4–10.
The aim
Most kids' sport pushes children to specialise early and then measures them on it. Gymnazium does the opposite: seven sports on rotation, no competition, no pressure. The brand had to convince parents it was serious and convince children it was fun.
Where it started
A founder, a belief, and an empty plot. No name treatment, no colours, no way to describe what happens in a session, and a program spanning seven sports and three age stages that had never been written down.
How it came out
A logo built from a child mid-jump, a five-colour palette that stays playful without going childish, and a pictogram for every sport. Then the same system carried into the facility, the print, and a 228-page training handbook.
Two hundred and twenty-eight pages. Seven sports, three stages, four hundred and twenty exercises, each one drawn from scratch. The single largest thing we have made.
CoverExercise pagesSport divider
Palette
Deep Purple#540D6E
Electric Pink#DD1155
Sunshine Yellow#FFD23F
Trust Blue#296EB4
Growth Green#0EAD69
Delivered
Full identity suite
Sport pictogram set
228-page handbook
Website design
Facility planning
Business cards & print
The next step
If your business is at one of those moments, we'd like to hear about it.
Message sent!
We'll get back to you within 24 hours.
Starting, changing, growing, or raising.
The first conversation is simple. You talk, we listen, and together we find out where you're standing.
Based in BerlinWorking in English · Deutsch · Türkçeharish@yanidesignstudio.com